Regulatory, Advertising & Marketing

Our Regulatory, Advertising & Marketing practice group is committed to keeping our clients abreast of the regulatory changes that impact the way that they market and advertise their products and services in Canada. We work with clients from all sectors and industries, both domestic and international and pride ourselves on giving clients practical advice based on a clear understanding of their businesses.

Our Services

The following is a list of services that members of our Regulatory, Advertising & Marketing group provide:

Advertising
  • Reviewing print and broadcast advertising (including comparative advertising) of consumer goods and services
  • Advising on advertising regulated products and services including food, drugs, cosmetics, medical devices, and alcohol
  • Advising on advertising to children
  • Assisting clients obtain clearance of their advertisements from various regulatory agencies
  • Assisting clients respond to complaints about their advertisements by consumers, competitors, or regulators
  • Advising clients on challenging competitors' advertisements through the courts and Advertising Standards Canada
Marketing
  • Advising clients on consumer promotions such as contests and coupon programs
  • Advising clients on consumer protection legislation
  • Advising clients on marketing over the Internet
Packaging & Labelling
  • Reviewing packaging and labelling of diverse products
Quebec French Language Requirements
  • Advising on compliance with the Quebec Charter of the French Language and regulations adopted there under
Privacy
  • Advising clients on compliance with Canada's privacy laws

 

Recent Articles

Mandatory Breach Notification Regulations Now in Force

Article
November 1, 2018

Mandatory Breach Notification Regulations Now in Force

Oh, hack! What to do after a breach: OPC releases its breach guidance in final form

Article
October 30, 2018

Oh, hack! What to do after a breach: OPC releases its breach guidance in final form

Data localization and digital trade in the new United States-Mexico-Canada Agreement

Article
October 22, 2018

Data localization and digital trade in the new United States-Mexico-Canada Agreement

Privacy & what is reasonable? OPC Inappropriate Data Practices Guidelines are now being applied.

Article
October 18, 2018

Privacy & what is reasonable? OPC Inappropriate Data Practices Guidelines are now being applied...

Do you have meaningful consent to handle personal information? Now is the time to review your consent process. OPC to apply Consent Guidelines beginning in January

Article
October 17, 2018

Do you have meaningful consent to handle personal information? Now is the time to review your consent...

Unsure about mandatory breach reporting obligations? OPC publishes draft guidelines about what you need to know

Article
October 2, 2018

Unsure about mandatory breach reporting obligations? OPC publishes draft guidelines about what...

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Practice Group Leader

Jennifer McKenzie Jennifer McKenzie
B.A. (Hons.), LL.B.
Partner
All Practice Group Members

  

Events

The Legal Essentials from Startup to Exit
Bereskin & Parr
April 17, 2018, Toronto, ON