Regulatory, Advertising & Marketing

Our Regulatory, Advertising & Marketing practice group is committed to keeping our clients abreast of the regulatory changes that impact the way that they market and advertise their products and services in Canada. We work with clients from all sectors and industries, both domestic and international and pride ourselves on giving clients practical advice based on a clear understanding of their businesses.

Our Services

The following is a list of services that members of our Regulatory, Advertising & Marketing group provide:

Advertising
  • Reviewing print and broadcast advertising (including comparative advertising) of consumer goods and services
  • Advising on advertising regulated products and services including food, drugs, cosmetics, medical devices, and alcohol
  • Advising on advertising to children
  • Assisting clients to obtain clearance of their advertisements from various regulatory agencies
  • Assisting clients to respond to complaints about their advertisements by consumers, competitors, or regulators
  • Advising clients on challenging competitors' advertisements through the courts and Advertising Standards Canada
Marketing
  • Advising clients on consumer promotions such as contests and coupon programs
  • Advising clients on consumer protection legislation
  • Advising clients on marketing over the Internet
Packaging & Labelling
  • Reviewing packaging and labelling of diverse products
Quebec French Language Requirements
  • Advising on compliance with the Quebec Charter of the French Language and regulations adopted there under
Privacy
  • Advising clients on compliance with Canada's privacy laws

 

Recent Articles

While Americans Laud “Low” Canadian Drug Prices, Canadian Innovative Pharma Waits to see if the Pricing Axe Will Fall on “Excessive” Canadian Drug Prices

Article
August 7, 2019

While Americans Laud “Low” Canadian Drug Prices, Canadian Innovative Pharma Waits to see if the...

Overview of Canadian Patented Medicine Price Review

Article
July 30, 2019

Overview of Canadian Patented Medicine Price Review

Ticketmaster to Pay Hefty Penalty for Misleading Pricing Practices

Article
June 28, 2019

Ticketmaster to Pay Hefty Penalty for Misleading Pricing Practices

The Intersection Between Trademarks and Labelling Laws: An Illustration in the Cannabis Industry in Canada

Article
March 4, 2019

The Intersection Between Trademarks and Labelling Laws: An Illustration in the Cannabis Industry...

Ad Standards Overhauls Dispute Procedure

Article
January 31, 2019

Ad Standards Overhauls Dispute Procedure

GDPR Territorial Scope – Draft Guidelines Released that May Help Canadians Established Outside the EU Understand Whether They Must Comply

Article
December 17, 2018

GDPR Territorial Scope – Draft Guidelines Released that May Help Canadians Established Outside...

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Practice Group Leader

Jennifer McKenzie Jennifer McKenzie
B.A. (Hons.), LL.B.
Partner
416.957.1628  
All Practice Group Members

  

Speaking Engagements

IP Seminar: Protecting Cannabis and Artificial Intelligence (AI)
Bereskin & Parr LLP
September 26, 2019, Montreal, QC
Grow Up Conference & Expo
Grow Up Conference & Expo
September 13, 2019, Niagara Falls, ON
INTA 141st Annual Meeting
INTA: International Trademark Association
May 18 - 22, 2019, Boston, MA

Conferences

2019 INTA Leadership Meeting
INTA: International Trademark Association
November 19 - 22, 2019, Austin, TX
2019 ANA/BAA Marketing Law Conference
Association of National Advertisers (ANA)
November 4 - 6, 2019, San Diego, CA
Collision 2019
Collision
May 20 - 23, 2019, Toronto, ON