Wynnie Chan and Callum Lootsma's Article Published in LexisNexis' Information Technology Law Newsletter
March 6, 2023
Wynnie Chan and Callum Lootsma's article "IP, Digital Identity, and Branding in the Metaverse and Web3 – Part I: Digital Identity and the Creator Economy" was featured in LexisNexis' newsletter Internet and E-Commerce Law in Canada.
"The future of the commercial world is increasingly digital. We have seen transformations across almost every industry in the world where companies have established some form of digital presence1 to facilitate business transactions and marketing communication. At the turn of the new millennium, this digital presence came in the form of a website, a banner ad, an email subscription, or an information-based social media profile page. Nowadays, digital presence has expanded to virtual realms and augmented realities. The similarity between all these channels however is a digital identity."
Click here to read the full article published in March 2023.