Jennifer McKenzie

Jennifer McKenzie is a partner with Bereskin & Parr LLP and leader of the Regulatory, Advertising & Marketing practice group. She is also co-leader of the Cannabis and COVID-19 practice groups.

Jennifer has extensive experience with regulatory, advertising and marketing law. Jennifer reviews advertising and claim substantiation for clients in a wide-range of industry sectors from prepackaged consumer goods to regulated products such as drugs, medical devices, cosmetics, food and alcoholic beverages. Jennifer has represented clients in competitive trade disputes before Ad Standards and the Pharmaceutical Advertising Advisory Board, and provides advice to clients on federal and provincial privacy legislation for the private sector, including Canada’s anti-spam law, and the drafting of consumer facing privacy policies and terms of use. Jennifer helps clients in relation to promotion and contest design.

Jennifer also has extensive experience in trademark prosecution and enforcement.

She is recognized as a leader in her profession in both advertising and intellectual property law and has been ranked in a number of directories, including the Canadian Legal Lexpert Directory, Who’s Who Legal: Trademarks, Chambers Canada Guide and Best Lawyers in Canada.

Jennifer is a frequent speaker on marketing and advertising law and intellectual property, and has written extensively in these areas. She has spoken for organizations such as the Intellectual Property Institute of Canada (IPIC) Intellectual Property Owners Association (IPO), and the Ontario Bar Association (OBA).

She is a member of the Intellectual Property Institute of Canada's (IPIC) Forums & Seminars Committee, a member of the International Trademark Association's (INTA) Unfair Competition Committee, and a committee member of the Canadian Marketing Association (CMA) Working Group on Cannabis Marketing.