Expanding your Brand in China: A Primer for Canadian Businesses

January 26, 2017

On January 26, Janice Bereskin and Sharyn Costin led an in-depth discussion with prominent lawyers from China about trademark issues for Canadian businesses doing or planning to do business in China.

Highlights include:

  • Important considerations for protecting and enforcing your brand in China. Is it ever too soon to think about trademark protection in China?
  • Common trademark and copyright risks and challenges and how to avoid them.
  • Navigating the intricacies of the trademark registration and opposition procedures in China.
  • Effective strategies for preventing and stopping counterfeiting activities in China.

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