Fluid Marketing Under the New Trademark Regime

November 2, 2015

Janice Bereskin and Jonathan Burkinshaw write for the December 2015/January 2016 issue of World Trademark Review Magazine, discussing how consideration should be given to the protection of slogans and fluid marks in view of the changes expected to Canada's trademark law.

To read the article, see the pdf below or click here.

Information on this website is for information only. It is not, and should not be taken as, legal advice. You should not rely on, or take or not take any action, based upon this information. Professional legal advice should be promptly obtained. Bereskin & Parr LLP professionals will be pleased to advise you.

Author(s):

Janice Bereskin Janice Bereskin
B.A.
Partner
Jonathan Burkinshaw Jonathan Burkinshaw
B.A., M.A., J.D.
Partner