Susan Keri

Partner

Toronto, 416.957.1165

Practice Group(s)

Trademarks

Education

B.A. (Honours), University of Toronto, 1981
LL.B., Queen's University, 1984

Qualifications

Admitted to the Ontario Bar, 1986
Registered Canadian Trademark Agent, 1986

Professional Memberships

Canadian Bar Association (CBA)
Canadian IT Law Association (IT.CAN)
Intellectual Property Institute of Canada (IPIC), Fellow
International Trademark Association (INTA)
Pharmaceutical Trade Marks Group (PTMG)
Toronto Intellectual Property Group (TIPG)

Susan J. Keri

B.A., LL.B.

Susan J. Keri is a barrister, solicitor, registered trademark agent and partner with Bereskin & Parr LLP. She has practiced exclusively in the area of trademark law since her call to the Ontario Bar in 1986. Susan’s practice extends to all areas of trademark law, including clearance and opinion work, prosecution, opposition, cancellation proceedings, domain name issues, licensing, commercial transactions involving trademark assets, and assisting with the acquisition and maintenance of international trademark portfolios. Most of her practice relates to the protection and management of large trademark portfolios for multi-national corporations in all industry sectors, with particular expertise in the pharmaceutical field.

Susan is a frequent speaker on trademark law at various national and international organizations including the International Trademark Association (INTA) and the Pharmaceutical Trademark Group (PTMG), and has presented the Trademark Law Year in Review lecture at the Law Society of Upper Canada. She has written extensively in various publications and contributed the Canadian chapter on Pharmaceutical Trademarks in the World Trademark Review Global Guide for the past several years.

Susan is frequently listed as a leading trademark lawyer in Canada and worldwide in various legal publications, the most recent of which include World IP Review: Leaders 2017, Who’s Who Legal: Trademarks 2016, the 2016 edition of World Trademark Review 1000 - The World's Leading Trademark Professionals; Expert Guides: Women in Business Law 2016; 2016 Expert Guides: Guide to the World’s Leading Trademark Law Practitioners; 2016 Canadian Legal Lexpert Directory; 2015 International Who's Who of Trademark LawyersWho's Who Legal Canada 2015; the 2015 World Trademark Review 1000: The World’s Leading Trademark Professionals; and 2015 Expert Guides: Guide to the World's Leading Women in Business Law. 

Susan is an active member of numerous organizations involved in trademark law and practice including the Intellectual Property Institute of Canada (IPIC), Intellectual Property Owners Association (IPO), Pharmaceutical Trademark Group and the Canadian Bar Association. She is also a member of the International Trademark Association and currently serves as an editor in its Trademark Reporter Committee.

Susan is fluent in the Hungarian language, and has a sound working knowledge of French.

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Susan Keri

Susan J. Keri

B.A., LL.B.

Partner
Toronto      Ph: 416.957.1165

Practice Group(s)
Trademarks

Education
B.A. (Honours), University of Toronto, 1981
LL.B., Queen's University, 1984

Qualifications

Admitted to the Ontario Bar, 1986
Registered Canadian Trademark Agent, 1986

Susan J. Keri is a barrister, solicitor, registered trademark agent and partner with Bereskin & Parr LLP. She has practiced exclusively in the area of trademark law since her call to the Ontario Bar in 1986. Susan’s practice extends to all areas of trademark law, including clearance and opinion work, prosecution, opposition, cancellation proceedings, domain name issues, licensing, commercial transactions involving trademark assets, and assisting with the acquisition and maintenance of international trademark portfolios. Most of her practice relates to the protection and management of large trademark portfolios for multi-national corporations in all industry sectors, with particular expertise in the pharmaceutical field.

Susan is a frequent speaker on trademark law at various national and international organizations including the International Trademark Association (INTA) and the Pharmaceutical Trademark Group (PTMG), and has presented the Trademark Law Year in Review lecture at the Law Society of Upper Canada. She has written extensively in various publications and contributed the Canadian chapter on Pharmaceutical Trademarks in the World Trademark Review Global Guide for the past several years.

Susan is frequently listed as a leading trademark lawyer in Canada and worldwide in various legal publications, the most recent of which include World IP Review: Leaders 2017, Who’s Who Legal: Trademarks 2016, the 2016 edition of World Trademark Review 1000 - The World's Leading Trademark Professionals; Expert Guides: Women in Business Law 2016; 2016 Expert Guides: Guide to the World’s Leading Trademark Law Practitioners; 2016 Canadian Legal Lexpert Directory; 2015 International Who's Who of Trademark LawyersWho's Who Legal Canada 2015; the 2015 World Trademark Review 1000: The World’s Leading Trademark Professionals; and 2015 Expert Guides: Guide to the World's Leading Women in Business Law. 

Susan is an active member of numerous organizations involved in trademark law and practice including the Intellectual Property Institute of Canada (IPIC), Intellectual Property Owners Association (IPO), Pharmaceutical Trademark Group and the Canadian Bar Association. She is also a member of the International Trademark Association and currently serves as an editor in its Trademark Reporter Committee.

Susan is fluent in the Hungarian language, and has a sound working knowledge of French.

Articles

Canadian Trademark Cases 2016 – And the awards go to…
Mark Robbins and Susan Keri and Cynthia Rowden and Scott MacKendrick
February 24, 2017
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Court Clarifies Law on Trademarks and Geographic Place Names in Canada
Susan Keri
January 20, 2017
Download PDF
Trademarks and Geographic Place Names — CIPO Updates its Practice
Susan Keri and Jonathan Burkinshaw
November 9, 2016
Download PDF
Pharmaceutical Trademark Guide 2017/2018 – A Global Guide – Canada Chapter
Susan Keri and Jennifer McKenzie and Meghan Dillon
September 8, 2016
Download PDF
Will New Trademark Regime Raise the Bar?
Susan Keri and Meghan Dillon
July 4, 2016
Download PDF
Trademark use and the internet in Canada: The pendulum swings back and forth
Susan Keri
May 13, 2016
Download PDF
Trademarks and Geographic Place Names in Canada
Susan Keri
March 3, 2016
Download PDF
Top Trademark Cases from the Canadian Courts in 2015
January 19, 2016
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World Trademark Review Yearbook 2016/2017: A Global Guide for Practitioners, Canada
Cynthia Rowden and Susan Keri and Tamara Céline Winegust
October 6, 2015
Download PDF
Redskins, Eskimos, and Indians: The Canadian Approach to Disparaging Trademarks
Susan Keri and Noelle Engle-Hardy and Tamara Céline Winegust
August 27, 2015
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Online Blog Articles and Trademark Use with Services
Susan Keri
June 16, 2015
Download PDF
Pharmaceutical Trademarks and Changes to Canadian Trademark Legislation
Susan Keri and Tamara Céline Winegust
May 11, 2015
Download PDF
Pharmaceutical Trademark Guide 2015/2016 – A Global Guide
Susan Keri and Tamara Céline Winegust
February 24, 2015
Download PDF
2014 Year in Review: Trademark Cases
Susan Keri
January 29, 2015
Download PDF
Applying the Rules
Susan Keri
March 4, 2014
Download PDF
Pharmaceutical Trademark Guide 2013/2014 – A Global Guide
Susan Keri
October 15, 2013
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Tricky Trademark Use Issues: United States and Canada
Susan Keri
February 15, 2013
Download PDF
Pharmaceutical Trademarks 2012 - A Global Guide (Canadian Chapter)
Susan Keri
February 1, 2012
Download PDF
Walking the Tightrope
Susan Keri and Megan Langley Grainger
October 1, 2011
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Speaking Engagements

Use of Marks on the Internet Webinar

Intellectual Property Institute of Canada
Webinar
May 3, 2016

Susan Keri will be speaking at the upcoming IPIC webinar “Use of Marks on the Internet” on May 3rd. The presentation is part of the 15 webinar series “Patent & Trademark Case Law Review” hosted by IPIC.

For more information, please click here.

Practising Law Institute (PLI)

Global Trademark Search and Application Workshop 2015
New York, NY
April 23, 2015

Susan Keri will be speaking on the topic of “International Search and Application Process: Mexico and Canada”.

Practising Law Institute is a non-profit continuing legal education and professional business training organization, chartered by the Regents of the University of the State of New York.

To learn more about Practising Law Institute and for further information about the event, please click here.

The Law Society of Upper Canada

19th Annual Intellectual Property Law: The Year in Review
Toronto, ON
January 22, 2015

Cynthia Rowden and Susan Keri will be speaking at the 19th Annual Intellectual Property Law: The Year in Review on January 22nd from 9:00 a.m. to 1:00 p.m.

The CPD credited course will include in-depth analyses of the latest cases and challenges in the core topics of patent, trademark and copyright law. They also look to new horizons, including legislative and consultative IP initiatives, and the interface of IP rights, inter se, with other forms of legal protection. Attendees will also learn how to effectively deal with practice disruption and how to maintain a client base.

For further information please click here.

Pharmaceutical Trademark Group Conference

Vienna, Austria
October 1 - 5, 2013

Susan J. Keri presented a talk on  “Health Canada’s Draft Guidance Document for Look Alike/Sound Alike Drug Name Submissions” .

For more information please click here.

Event Attendance

139th Annual Meeting

International Trademark Association (INTA)
Barcelona, ES
May 20 - 24, 2017

Daniel Bereskin, Janice Bereskin, Jonathan Burkinshaw, Mina Chana, Cynthia Rowden, Susan Keri, Meghan Dillon, Brigitte Chan, Terry Edwards, Sharyn Costin, François Larose, Lloyd Sarginson, Jennifer McKenzie, Jonathan Colombo, Scott MacKendrick, Mark Robbins, Catherine Lovrics and Mark Robbins will be attending the 139th INTA Annual Meeting.

For more information about meeting, please click here.

PTMG 94th Conference

PTMG
Paris, France
March 13 - 14, 2017

Susan Keri will be attending the PTMG 94th Conference in Paris, France.

The spring 2017 programme is on "Brexit, Digital, Slogans, Champagne and Biosimilars - a Bouquet of Trade Mark and Related Matters."

For more information on this conference, please click here.

INTA Leadership Meeting

International Trademark Association (INTA)
Hollywood, FL
November 15 - 18, 2016

Daniel R. Bereskin, Cynthia Rowden, Susan Keri, Scott MacKendrick, Jonathan Colombo, Mark Robbins, Janice Bereskin, Mina Chana and Jonathan Burkinshaw will be attending the INTA Leadership Meeting in Hollywood, FL.

Registrants of this invitation only event will have many opportunities to network with fellow volunteers at various receptions and to work with committees to further the Association's objectives and goals.

For more information on this meeting, please click here.

93rd PTMG Group Conference

Pharmaceutical Trade Marks Group
Oslo, Norway
October 5 - 8, 2016

From October 5 to 8 Susan Keri will be attending the 93rd PTMG Group Conference in Oslo.

For more information on this conference, please click here.

International Trademark Association (INTA)

138th Annual Meeting
Orlando, Florida
May 21 - 25, 2016

Dan Bereskin, Lloyd Sarginson, Cynthia Rowden, Susan Keri, Scott MacKendrick, Terry Edwards, Jonathan Colombo, Jennifer McKenzie, Victor Krichker, Adam Bobker, Janice Bereskin, Brigitte Chan, François Larose, Mina Chana, Sharyn Costin, Meghan Dillon and Jonathan Burkinshaw will be attending the 138th INTA Annual Meeting in Orlando.

Speaking Engagements:

Saturday, May 21 2016
2:15pm - 3:15pm
Scott MacKendrick will be speaking the course International Trademark Law and Practice as part of the North American Panel

Sunday, May 22 2016
12pm - 2pm
Daniel Bereskin will be co-chairing the table topic session Trademark Confusion and Heuristics

2pm - 3:15pm
Daniel Bereskin will be speaking at the mock mediation session called Mediation Live! A Real-Life Mediation Experience

Monday, May 23 2016
8am - 10am
François Larose will be chairing the table topic session Lost in Translation: The Impact of Language Laws on Trademarks

Tuesday, May 24 2016
8am - 10am
Cynthia Rowden will be moderating the session Should TM registrations ever be granted or enforced if there is no use?

International Trademark Association

2015 Leadership Meeting
Panama City, Panama
November 17 - 20, 2015

Dan Bereskin, Cynthia Rowden, Susan Keri, Scott MacKendrick, Mark Robbins, Janice Bereskin and François Larose will be attending the 2015 Leadership Meeting.

To learn more about the event, please click here.

International Trademark Association (INTA)

137th Annual Meeting
San Diego, CA
May 2 - 6, 2015

Dan Bereskin, Lloyd Sarginson, Cynthia Rowden, Robert Storey, Susan Keri, Scott MacKendrick, Terry Edwards, Jonathan Colombo, Mark Robbins, Jennifer McKenzie, Victor Krichker, Janice Bereskin, Brigitte Chan, François Larose, Sharyn Costin, Meghan Dillon, Jonathan Burkinshaw and Lindsey Robinson will be attending the 137th INTA Annual Meeting in San Diego.

On Saturday, May 2, Scott MacKendrick will be on the North American panel at 11:15am as part of the “Course on International Trademark Law and Practice”. The course is designed to provide a comparative analysis of trademark law and practice in countries around the world. He will also be a moderating the table topic “Madrid Protocol, Nice Agreement, Singapore Treaty and Use: Major Changes to Canada's Trademark Regime” on Sunday, May 3 at noon.

Janice Bereskin will be speaking on Sunday, May 3 between 2pm and 3:15pm with other INTA leaders as part of the informative and interactive session "CSU50 INTA Committee Selection, Membership and Involvement: Behind the Curtain". The session will discuss the diverse and valuable benefits associated with active involvement in INTA.

To learn more about INTA and for further information about the meeting, please click here.

Pharmaceutical Trade Marks Group (PTMG)

Spring Conference
Venice, Italy
March 23 - 24, 2015

Susan Keri will be attending this meeting.

To learn more about PTMG and for further information about the meeting, please click here.

Pharmaceutical Trade Marks Group

88th Group Conference - London
London, UK
March 17 - 18, 2014

Susan Keri will be attending this conference.

For more information please click here.

International Trademark Association (INTA)

135th Annual Meeting
Dallas, TX
May 4 - 8, 2013

Dan Bereskin, Lloyd Sarginson, Cynthia Rowden, Robert Storey, Susan Keri, Scott MacKendrick, Terry Edwards, Jonathan Colombo, Jennifer McKenzie, Victor Krichker, Janice Bereskin, Brigitte Chan, François Larose, Mina ChanaSharyn Costin, Meghan Dillon, and Jonathan Burkinshaw are scheduled to attend.  

For more information go to: www.inta.org

The Pharmaceutical Trade Marks Group (PTMG)

86th Conference
Hamburg, Germany
March 18 - 19, 2013

Susan Keri is scheduled to attend.

For more information click here.

Accolades

  • World IP Review: Leaders 2017
  • World Trademark Review 1000 2017
  • Expert Guides: Women in Business Law 2016
  • 2016 Canadian Legal Lexpert Directory
  • Who’s Who Legal: Trademarks 2016
  • Expert Guides: Trade Mark 2016
  • World Trademark Review 1000 - The World's Leading Trademark Professionals 2016
  • Who's Who Legal Canada 2015
  • Expert Guides: Women in Business Law 2015
  • Who's Who Legal: Trademarks 2015
  • Who’s Who Legal 100 2015
  • World Trademark Review 1000 – The World’s Leading Trademark Professionals 2015
  • Expert Guides: Guide to the World's Leading Women in Business Law 2014
  • The International Who’s Who of Trademark Lawyers 2014
  • Expert Guides: Guide to the World’s Leading Trade Mark Law Practitioners 2014
  • World Trademark Review 1000: The World's Leading Trademark Professionals 2014
  • Who's Who Legal: Canada 2013
  • Expert Guides: Guide to the World's Leading Women in Business Law 2013
  • The International Who’s Who of Trademark Lawyers 2013
  • World Trademark Review 1000: The World's Leading Trademark Professionals 2013
  • Expert Guides: Guide to the World's Leading Women in Business Law 2012
  • The International Who’s Who of Trademark Lawyers 2012
  • Expert Guides: Guide to the World's Leading Trade Mark Law Practitioners 2012
  • World Trademark Review 1000: The World's Leading Trademark Professionals 2012
  • Who’s Who Legal: Canada 2011
  • The International Who’s Who of Trademark Lawyers 2011

Professional Memberships

Canadian Bar Association (CBA)
Canadian IT Law Association (IT.CAN)
Intellectual Property Institute of Canada (IPIC), Fellow
International Trademark Association (INTA)
Pharmaceutical Trade Marks Group (PTMG)
Toronto Intellectual Property Group (TIPG)

News

  • October 22, 2014: Health Canada releases FAQ to New Drug Name Review Guidance Document

Media Coverage

  • Susan Keri quoted in the Law Times article “Focus: Hard to register trademarks with place names”
  • Susan J. Keri was quoted in the article “Canada mulls registration of non-traditional marks” in the May 6, 2011, edition of The Lawyers Weekly.
 

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