Licensing & Transactions
Regulatory, Advertising & Marketing
B.A. (Hons.), Western University, 1989
LL.B., Queen's University, 1992
Admitted to the Ontario Bar, 1994
Registered Canadian Trademark Agent, 2005
Advertising Standards Canada (ASC)
Canadian Bar Association (CBA)
Canadian IT Law Association (IT.CAN)
Intellectual Property Institute of Canada (IPIC), Fellow
Toronto Intellectual Property Group (TIPG)
Women's Law Association of Ontario (WLAO)
B.A. (Hons.), LL.B.
Jennifer McKenzie is a partner with Bereskin & Parr LLP and head of the firm's Regulatory, Advertising & Marketing practice group.
Jennifer is experienced in regulatory matters and privacy law. She reviews advertising and labels for clients in a wide-range of industry sectors from prepackaged consumer goods to regulated products such as drugs, cosmetics, and food. Jennifer has represented clients in competitive trade disputes before Advertising Standards Canada and provides advice to clients on federal and provincial privacy legislation for the private sector and consumer protection legislation. Jennifer is also experienced in trademark prosecution and enforcement.
Jennifer is a frequent speaker on intellectual property issues such as marketing, advertising, branding, labeling, and privacy law. She has spoken for organizations such as the Intellectual Property Institute of Canada (IPIC), Intellectual Property Owners Association (IPO), and the Ontario Bar Association (OBA).