Catherine Lovrics

Partner

Toronto, 416.957.1163

Practice Group(s)

Trademarks
Regulatory, Advertising & Marketing
Copyright & Digital Media

Education

B.A., Western University, 2002
LL.B., University of Ottawa, 2005

Qualifications

Admitted to the Ontario Bar, 2006
Registered Canadian Trademark Agent, 2007

Professional Memberships

Association Littéraire & Artistique Internationale (ALAI)
Canadian Bar Association (CBA)
Copyright Society of the USA (CSUSA)
Ontario Bar Association (OBA)
Toronto Computer Lawyers' Group (TCLG)
Toronto Intellectual Property Group (TIPG)

Catherine Lovrics

B.A., LL.B.

Catherine’s practice focuses on trademarks, copyright, personality and publicity rights, as well as marketing and advertising law, consumer protection and privacy law. She advises on legal issues related to the Internet and digital media, including social media and apps.

Catherine helps clients protect, exploit and enforce their IP, and advises on licensing, rights acquisition and clearance.    She helps clients develop privacy compliance and data management programs; devises policies, terms of use, notices and disclaimers, and also helps clients manage their domain name portfolios, and any domain name disputes.  Catherine is experienced in marketing and advertising legal matters, including in relation to promotion and contest design, advertising review, claim substantiation, and advertising disputes.

Catherine is a member of the Intellectual Property Institute of Canada’s (IPIC) Internet, Copyright Policy, and Alternative Dispute Resolution Committees. She is also on the Executive of the Ontario Bar Association’s (OBA) Information Technology and Intellectual Property Law, Entertainment, Media and Communications Law and Privacy Law sections. Catherine is the author of numerous publications, and was the 2010 Lexology Author of the Year for E-Commerce Canada.

Catherine graduated from law school magna cum laude, and received the Dean’s Award for her graduating class. She also received awards for overall academic excellence, and in the areas of e-commerce and technology law, medical-legal issues, and business law. She has completed a course in International Trademark Law from John Marshall Law School.

Catherine has been a frequent speaker for the past five years, including regarding changes to the legal landscape as a result of the Internet and digital media, including domain names, social media and e-commerce.

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Catherine Lovrics

Catherine Lovrics

B.A., LL.B.

Partner
Toronto      Ph: 416.957.1163

Practice Group(s)
Trademarks
Regulatory, Advertising & Marketing
Copyright & Digital Media

Education
B.A., Western University, 2002
LL.B., University of Ottawa, 2005

Qualifications

Admitted to the Ontario Bar, 2006
Registered Canadian Trademark Agent, 2007

Catherine’s practice focuses on trademarks, copyright, personality and publicity rights, as well as marketing and advertising law, consumer protection and privacy law. She advises on legal issues related to the Internet and digital media, including social media and apps.

Catherine helps clients protect, exploit and enforce their IP, and advises on licensing, rights acquisition and clearance.    She helps clients develop privacy compliance and data management programs; devises policies, terms of use, notices and disclaimers, and also helps clients manage their domain name portfolios, and any domain name disputes.  Catherine is experienced in marketing and advertising legal matters, including in relation to promotion and contest design, advertising review, claim substantiation, and advertising disputes.

Catherine is a member of the Intellectual Property Institute of Canada’s (IPIC) Internet, Copyright Policy, and Alternative Dispute Resolution Committees. She is also on the Executive of the Ontario Bar Association’s (OBA) Information Technology and Intellectual Property Law, Entertainment, Media and Communications Law and Privacy Law sections. Catherine is the author of numerous publications, and was the 2010 Lexology Author of the Year for E-Commerce Canada.

Catherine graduated from law school magna cum laude, and received the Dean’s Award for her graduating class. She also received awards for overall academic excellence, and in the areas of e-commerce and technology law, medical-legal issues, and business law. She has completed a course in International Trademark Law from John Marshall Law School.

Catherine has been a frequent speaker for the past five years, including regarding changes to the legal landscape as a result of the Internet and digital media, including domain names, social media and e-commerce.

Articles

Careful clearing photos from social media for news reporting
Amy Dam and Catherine Lovrics
March 3, 2017
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Copyright - 2016 Year in Review
Jill Jarvis-Tonus and Catherine Lovrics and Tamara Céline Winegust and Andrew Ngo
February 16, 2017
Download PDF
New Rules for Marketing Health Products to Consumers in 2017 – Get Ready to Preclear Canadian Advertising for Medical Devices and Vaccines
Jennifer McKenzie and Catherine Lovrics and Tony Orsi
December 21, 2016
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Moose Knuckles Settles Misleading Advertising Case with $750,000 Charitable Donation
Jennifer McKenzie and Catherine Lovrics
December 8, 2016
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“Best” be careful - Rare injunction ordered to stop Cogeco advertising the “best Internet experience in your neighbourhood” - 6 reasons this case is noteworthy
Jennifer McKenzie and Catherine Lovrics and Amy Dam
October 31, 2016
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Paid Tastemakers and Influencers – There Are Rules
Jennifer McKenzie and Catherine Lovrics
September 16, 2016
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Preparing for Canada’s 150th Anniversary – What You Should Know About Using Canadian Symbols
Jennifer McKenzie and Catherine Lovrics
September 16, 2016
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Canada Sees Increase in Class Action Lawsuits For Misleading Claims
Jennifer McKenzie and Catherine Lovrics
September 13, 2016
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Canadian Copyright Laws Have Been Amended to Make Works More Accessible to People with Print Disabilities
Catherine Lovrics and Nathan Haldane
July 15, 2016
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Set Top TV Boxes in the Eye of the Storm Over Copyright Claims
Catherine Lovrics and Callum  Lootsma
July 15, 2016
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Domain Name Scams: can you ignore the email you received about a company applying to register your mark as a domain name? GENERALLY YES!
Catherine Lovrics and Sharyn Costin
June 20, 2016
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Competition Bureau Takes Aim at Misleading Donation Bins
Catherine Lovrics
May 17, 2016
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Not so Canadian, eh? Competition Bureau raps Moose Knuckles for false and misleading advertising to the tune of $4 million
Jennifer McKenzie and Catherine Lovrics
April 28, 2016
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Canada’s Federal Court of Appeal Confirms the Court’s Jurisdiction to Order Transfer of Domain Names
Catherine Lovrics
April 13, 2016
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Take Two Pills and Call Your Lawyer in the Morning: Consumers Allege They Were Misled by the Makers of COLD-FX
Jennifer McKenzie and Catherine Lovrics
April 5, 2016
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Compulsory No More? Licences Fixed by the Copyright Board after CBC v SODRAC
Catherine Lovrics and Tamara Céline Winegust
February 11, 2016
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Canada’s Anti-Spam Laws Have Teeth, with Significant Enforcement Against Businesses That Aren’t Traditional Spammers
Jennifer McKenzie and Catherine Lovrics
December 2, 2015
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Copyright and Application Programming Interfaces in Canada
Victor Krichker and Catherine Lovrics and Paul Horbal and Andrew Ngo
September 30, 2015
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Is It Legal to Use Competitors’ Trademarks as Part of SEO Strategies? Canadian Court Finds Use of a Competitor’s Trademark as a Keyword Is Not Actionable
Catherine Lovrics and Tamara Céline Winegust
September 11, 2015
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Nobody Can Link to This Article: Considering the Legal Issues Involved in the Pan Am Games Website’s Terms of Use Prohibition on Linking without Permission
Catherine Lovrics and Tamara Céline Winegust
July 13, 2015
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California Dreamin’: British Columbia Court of Appeal Enforces Facebook Forum Selection Clause, Requires Provincial Privacy Class Action to be Brought in California Court
Catherine Lovrics and Tamara Céline Winegust
July 7, 2015
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A century of protection for recorded music, and 1.5 centuries for musical and other audio performances
Catherine Lovrics and Tamara Céline Winegust
May 8, 2015
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Could Canada extend the copyright term for the music industry? We are talking to you performers and record labels...
Jill Jarvis-Tonus and Catherine Lovrics and Tamara Céline Winegust
April 22, 2015
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.sucks for Trademark Owners …
Sharyn Costin and Catherine Lovrics and Tamara Céline Winegust
April 14, 2015
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U.K. High Court Finds Trademark Infringement in Keyword Advertising
Catherine Lovrics and Jerry Chen
April 10, 2014
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The Copyright Adventures of Robinson Curiosite
Jill Jarvis-Tonus and Catherine Lovrics and Tamara Céline Winegust
February 5, 2014
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Canada's Anti-Spam Law Means New Set of Rules for Businesses
Jennifer McKenzie and Catherine Lovrics and Tamarah Luk
December 11, 2013
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Could use of a domain name be misleading advertising? In Europe, the answer is yes. Will Canada follow suit?
Tamara Céline Winegust and Catherine Lovrics
November 21, 2013
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“Buy Now, Pay Later” Promotions and Fine Print Under Scrutiny - Deceptive Marketing Practices Remain a Priority For Competition Bureau
Jennifer McKenzie and Catherine Lovrics and Tamarah Luk
July 11, 2013
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Online brand protection strategies: new gTLDs and the Trademark Clearinghouse
Catherine Lovrics
April 30, 2013
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Getting ready for the launch of new gTLDs - the Trademark Clearinghouse is open
Catherine Lovrics
April 30, 2013
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Canadian government introduces new bill to address counterfeits at Canadian borders
Jill Jarvis-Tonus and Catherine Lovrics
March 4, 2013
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Getting your handle on Twitter, channelling YouTube, and what about Facebook?
Scott MacKendrick and Catherine Lovrics
January 14, 2013
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Accented French characters in .CA domain names coming January 2013
François Larose and Catherine Lovrics
December 19, 2012
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It’s Not Easy Being Green: FTC Issues New Green Guides in the U.S.
Catherine Lovrics
December 4, 2012
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Canada’s Copyright Landscape Has Changed
Jill Jarvis-Tonus and Catherine Lovrics
November 8, 2012
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Reacting to change
Scott MacKendrick and Catherine Lovrics
May 15, 2012
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Cybersquatting on the .ca and Changes to the CDRP as of August 22, 2011
Catherine Lovrics
August 22, 2011
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From .com to .yourbrand, .music, .movie, .shop - Understanding the New gTLD Program, and What it Means for Your Brand
Catherine Lovrics
July 1, 2011
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What Businesses Should Know About Canada’s New Anti-Spam and Anti-Spyware Laws: Implications for Electronic Communications
Catherine Lovrics and Jennifer McKenzie
March 22, 2011
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Rogers Communications Inc. Sued for Misleading Advertising
Catherine Lovrics and Tamarah Luk and Jennifer McKenzie
March 22, 2011
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Proving the existence of a trade mark license may not be as straightforward as you think
Wynnie Chan and Catherine Lovrics
December 11, 2009
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Speaking Engagements

Kids, digital media and the law

Bereskin & Parr
Webinar: 12pm - 1pm
November 17, 2016

Tune in on November 17th for a practical guide to help you navigate legal issues when producing digital media for kids.  

Catherine Lovrics and Amy Dam will discuss the law and best practices to help you and your clients:
•    protect kids' privacy when producing interactive content for kids in Canada, and
•    manage risks presented by branded content and advertising to kids through digital media.

Click here to register.

Legal Workshop

Youth Media Alliance
Montréal, QC & Toronto, ON
May 12 - 13, 2016

Catherine Lovrics and Amy Dam will be speaking at the Youth Media Alliance (YMA) workshop on legal and regulatory issues related to digital applications. Catherine and Amy will discuss issues affecting the collection and use of personal data, before addressing the theme of digital marketing and online advertising to kids.

For more information, please click here.

Ontario Bar Association

Institute 2014
Toronto, ON
February 6 - 8, 2014

Catherine Lovrics, a member of our New Media/Copyright practice group, will be speaking at the Ontario Bar Association’s Institute 2014 on "Cases, Cases, Case: Annual Update in EMC Law and Media Production Case Study", which will take place from 9:00 a.m. to 12:20 p.m. on Thursday, February 6, 2014, at Westin Harbour Castle Conference Centre.

The program will present significant updates on major cases and litigation trends in both Canadian and U.S. jurisdictions. It will also focus on critical issues in media production through a comprehensive case study, and provide an in-depth analysis on how to avoid the pitfalls and maximize the benefits of developing content in Canada.

With expertise in trademarks, copyright, new media, privacy, consumer protection, and marketing and advertising law, as well as domain names, Catherine regularly participates in speaking engagements and contributes to various publications. She is the author of numerous articles and the recipient of the 2010 Lexology Legal Writing Award in the category, “Author of the Year” for E-Commerce Canada. Catherine has also spoken at a variety of conferences and events on topics such as "Trademarks & Domain Names", "Moving Target: Image Copyright" and "Protecting Your Valuable IP in Social Media".  

The Ontario Bar Association’s annual Institute is a continuing professional development event, which provides Ontario lawyers the opportunity to enhance their skills and knowledge in their careers, while participating in a variety of social and professional events.

To view the program agenda for, "Cases, Cases, Case: Annual Update in EMC Law and Media Production Case Study", click here.

MagNet

Canada’s Magazine Conference
Toronto, ON
June 7 - 10, 2011

Catherine Lovrics of Bereskin & Parr LLP will be speaking on Moving Target: Image Copyright in Flux on June 8th at 4:00 p.m.

For more information: http://magnet.magazinescanada.ca/

Canadian IT Law Association (IT.Can) & The Law Society of Upper Canada (LSUC)

The Information Technology Law Spring Forum
Toronto, ON
June 6 - 7, 2011

Cynthia Rowden & Catherine Lovrics of Bereskin & Parr LLP will be speaking on Trademarks & Domain Names on June 6 at 10:30 a.m.

For more information go to: http://ecom.lsuc.on.ca

The Canadian Institute

Managing Legal and Business Risks in Social Media
Toronto, ON
April 14 - 15, 2011

Catherine Lovrics of Bereskin & Parr LLP will be speaking on Protecting Your Valuable IP in Social Media on April 15 at 1:45 p.m.

For more information go to: http://www.canadianinstitute.com

Technology and Intellectual Property (TIP) GroupToronto, University of Toronto, Faculty of Law

Annual Meeting
Toronto, ON
February 28, 2011 - March 3, 2011

Catherine Lovrics of Bereskin & Parr LLP will be speaking at this event.  For a copy of Catherine’s presentation, please feel free to contact her at or 416.957.1163.

Bereskin & Parr LLP is a proud sponsor of this event.

For more information go to: http://www.tipgroup.ca/

Event Attendance

139th Annual Meeting

International Trademark Association (INTA)
Barcelona, ES
May 20 - 24, 2017

Daniel Bereskin, Janice Bereskin, Jonathan Burkinshaw, Mina Chana, Cynthia Rowden, Susan Keri, Meghan Dillon, Brigitte Chan, Terry Edwards, Sharyn Costin, François Larose, Lloyd Sarginson, Jennifer McKenzie, Jonathan Colombo, Scott MacKendrick, Mark Robbins, Catherine Lovrics and Mark Robbins will be attending the 139th INTA Annual Meeting.

For more information about meeting, please click here.

2016 ANA/BAA 38th Marketing Law Conference

Brand Activation Association (BAA)
Chicago, IL
November 9 - 11, 2016

Join Jennifer McKenzie, Catherine Lovrics, and Amy Dam at the 2016 ANA/BAA 38th Marketing Law Conference in Chicago, IL.

This conference builds on the tradition as the broadest marketing and advertising law conference with deep practical legal content, fruitful networking and major CLE credits.

For more information on this conference, please click here.

CSUSA Annual Meeting

The Copyright Society of the USA
Boston, MA
June 12 - 14, 2016

Catherine Lovrics will be attending the CSUSA Annual Meeting in Boston, MA from June 12 - 14. This conference will take place at the Hyatt Regency and provide two-and-a-half days of group activities,CLE programs, and networking events.

For more information on this event, please click here.

Ontario Bar Association

Institute 2015
Toronto, ON
February 4 - 7, 2015

On Tuesday, February 4th Catherine Lovrics will be speaking on “Your 2015 Entertainment, Media and Communications Law Review: Recent Developments and Practice Updates”. R. Scott MacKendrick and Jill Tonus will be speaking on “Managing Your Client’s Online and Mobile Presence: Information Technology Issues and Intellectual Property Update” on Wednesday, February 5th.

The CPD credited event is the largest Canadian legal professional development conference, attracting 1700 attendees from the legal profession. It provides Ontario lawyers with a unique opportunity to enhance their skills and knowledge in the law, while participating in a variety of social and professional events.

For further information, please click here.

International Trademark Association (INTA)

135th Annual Meeting
Dallas, TX
May 4 - 8, 2013

Dan Bereskin, Lloyd Sarginson, Cynthia Rowden, Robert Storey, Susan Keri, Scott MacKendrick, Terry Edwards, Jonathan Colombo, Jennifer McKenzie, Victor Krichker, Janice Bereskin, Brigitte Chan, François Larose, Mina ChanaSharyn Costin, Meghan Dillon, and Jonathan Burkinshaw are scheduled to attend.  

For more information go to: www.inta.org

Accolades

  • Winner of the Lexology Legal Writing Awards Canadian Author of the Year, E-Commerce category

Professional Memberships

Association Littéraire & Artistique Internationale (ALAI)
Canadian Bar Association (CBA)
Copyright Society of the USA (CSUSA)
Ontario Bar Association (OBA)
Toronto Computer Lawyers' Group (TCLG)
Toronto Intellectual Property Group (TIPG)

News

  • Bereskin & Parr welcomes two new partners
  • Canada's Anti-Spam Law Means New Set of Rules for Businesses

Media Coverage

  • Catherine Lovrics Quoted in Law Times article, “Ruling stop sale of set-top boxes, for now”
  • Catherine Lovrics Quoted by Global News after Pan Am Games Changes Website Terms of Use
  • Catherine Lovrics Quoted by Metro News in Response to Pan Am Games Website Terms of Use
  • Catherine Lovrics was featured in the article "Technological protection measures and digital rights management" posted March 2, 2011, on the Innovation Law Blog.

Litigation Cases

1898848 Ontario Inc. dba Home Aesthetics Inc. et al ats Star Night Import & Export Inc.
Representing Home Aesthetics in an industrial design infringement action relating to a cylindrical bag for pillows and linens. The action also involves trademark and copyright infringement.
Counsel: Jonathan Colombo, Catherine Lovrics and Amrita V. Singh
(2016), (T-687-16)
 

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