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The regulatory, advertising & marketing group at Bereskin & Parr is committed to keeping our clients abreast of the regulatory changes that impact the way that they market and advertise their products and services in Canada. We work with clients from all sectors and industries, both domestic and international. We pride ourselves on giving clients practical advice based on a clear understanding of their businesses.
The last few years have demonstrated that the regulatory environment in Canada is dynamic. Since 2000, we have witnessed significant changes – a federal privacy law that regulates how the private sector collects, uses and discloses personal information, the introduction of related provincial privacy legislation, and regulatory initiatives for online marketing & advertising.
The next few years promise to be equally dynamic with the planned introduction of a new regulatory regime for "natural health products", mandatory nutrition labelling, and the regulation of nutrient content claims and health claims.
Our Services
Bereskin & Parr provides comprehensive advice on the issues relating to the promotion and sale of your products and services throughout Canada. The following is a list of the services that members of the regulatory, advertising & marketing group provide:
Advertising
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Reviewing print & broadcast advertising (including comparative advertising) of consumer goods and services |
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Advising on advertising regulated products and services including food, drugs, cosmetics, medical devices, and alcohol |
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Advising on advertising to children |
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Assisting clients obtain clearance of their ads by various regulatory agencies |
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Assisting clients respond to complaints about their ads by consumers, competitors or regulators |
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Advising clients on challenging competitors' ads through the courts and Advertising Standards Canada |
Marketing
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Advising clients on consumer promotions such as contests and coupon programs |
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Advising clients on consumer protection legislation |
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Advising clients on marketing over the Internet |
Packaging & Labelling
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Reviewing packaging and labelling of diverse products |
Québec French Language Requirements
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Advising on compliance with the Québec Charter of the French Language and Regulations adopted thereunder |
Privacy
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Advising clients on compliance with Canada's privacy laws |
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